Allen Iverson Launches THC-Infused Craft Soda Ahead of New Prime Documentary

Allen Iverson is stepping into the cannabis beverage game with the launch of IVERSON, a new line of craft THC sodas.

The NBA icon partnered with Horticulture Co., a leader in plant-based wellness products, to bring the beverage to market.

“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and Founder of Viola.

“Partnering with Horticulture Co. allows us to take that same mission nationwide — creating a product that brings wellness and community together in a new way.”

A New Kind of Refreshment

IVERSON blends premium THC with natural fruit flavors for a consistent and controlled experience aimed at a new generation of mindful consumers. The debut lineup includes:

• Bubba Chuck Berry

• Cran-Apple Crossover

• 96 Nectarine

The drink officially hits shelves October 20 at Specs, Total Wine, and Circle K locations nationwide, as well as online at drinkviola.com.

Iverson Documentary Coming to Amazon Prime

Iverson’s beverage launch coincides with the upcoming release of his highly anticipated Amazon Prime docuseries, Allen Iv3rson. The project is produced by Shaquille O’Neal’s Jersey Legends (Authentic Studios), Stephen Curry and Erick Peyton’s Unanimous Media.

“After competing against Allen for many years, I’ve witnessed his greatness firsthand,” said Shaquille O’Neal. “I know the man Allen is. I’m honored to tell his definitive story and show his impact off the court.”

Curry and Peyton added,

“Allen Iv3rson goes beyond the highlights to explore the man behind the legend. From his upbringing to his lasting global impact, this film is a celebration of Iverson’s legacy and the path he paved for future generations.”

Between pioneering a new cannabis beverage and giving fans an unfiltered look at his life, Iverson continues to prove his influence stretches far beyond the hardwood.

Allen Iv3rson is set to premiere on October 23.