A$AP Rocky Recruited As PacSun’s Guest Creative Director

Written by on July 10, 2021

It appears A$AP Rocky is doing all the things however launch music nowadays. From his new relationship with Rihanna to collabs with trend powerhouses Klarna and Bottega Veneta, Rocky has been all around the web however seemingly away from the studio. Effectively, the New York is constant his fashion-focused round together with his new function at PacSun as their first ever visitor artistic director, he acknowledged in a press launch on Thursday. 

“This partnership is particular to me as a result of it’s a collaboration that mixes my roots, A$AP Worldwide, and a number of the most revered heritage manufacturers which have roots in each the sportswear and way of life worlds,” Rocky acknowledged, A$AP Worldwide after all being his model with fellow A$AP Mob members. Overseeing collaborations throughout the model, new model campaigns, and planning what finally ends up with the shops are amongst a few of his obligations at PacSun. 

He goes on to preview what followers must be anticipating: “Along with PacSun, we might be releasing a number of limited-edition collections which might be each nostalgic and ahead on the identical time”– together with a brand new line of Vans Previous Skools.

“The design course of working with Rocky has actually allowed the PacSun model, which has all the time been constructed on youth tradition, to attach design innovation with what is going on from a cultural perspective and translate that into coveted distinctive product choices and design collaborations for our shopper,” PacSun president Brie Olson mentioned concerning the collaboration.

Are you excited to see what Rocky comes up with? Tell us.

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