Billboard Changes Chart Rules, Eliminates Merch and Ticket Bundles

Written by on July 13, 2020

The charts are about to get a serious overhaul.

Billboard has introduced that it’s altering the principles to the Billboard 200, Scorching 100, and different album and music charts by eliminating the apply of counting albums bundled with merchandise and live performance tickets, in addition to immediate digital gross sales hooked up to purchases for bodily albums delivered at a later date.

Of their announcement, Billboard acknowledged that the present apply has “fallen wanting the meant aim of precisely reflecting client intent.”

Underneath the brand new guidelines, all albums bundled with both merch or live performance tickets should be promoted as an add-on to these purchases with a purpose to be counted on the charts. These included as a part of a baked-in, single-price possibility, with the album value undisclosed to the patron, will not be counted. Billboard believes that this variation will extra precisely mirror client selection.

Moreover, Billboard will not permit gross sales of bodily albums or singles which can be bundled with digital downloads to be reported as digital gross sales, which is able to get rid of the apply of non-manufactured objects getting used to inflate first-week chart rankings. Solely when the bodily merchandise is shipped will it’s counted by Billboard.

Artists together with Justin Bieber, Ariana Grande, Travis Scott, and 6ix9ine have all offered vinyl, CDs, and different bodily releases that gained’t be delivered till weeks later whereas providing immediate digital downloads. The tactic has helped enhance their chart positions, leading to No. 1 debuts, however the rule adjustments will render that tactic ineffective.

“Billboard is implementing these adjustments to deal with widespread issues that an correct measure of client intent — which has been the premise of the Billboard charts since their inception — is being undermined by increasingly-common bundling practices,” says the corporate. “The brand new pointers will higher make sure that Billboard chart rankings extra precisely mirror the aware buying selections of customers and stage the taking part in discipline for all artists.”

The brand new guidelines will go into impact at a later date to be introduced.

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