CBS All Access Will Rebrand As Paramount Plus

Written by on September 15, 2020

CBS All Entry will rebrand into Paramount Plus early subsequent yr.

In keeping with Variety, the streaming service’s new identify will coincide with one other growth of its unique programming efforts in addition to its catalog of programming drawn from the latest merger of Viacom and CBS company’s archives. 

“Paramount is an iconic and storied model beloved by customers all around the world, and it’s synonymous with high quality, integrity and world-class storytelling,” stated Bob Bakish, president-CEO of ViacomCBS. “With Paramount Plus, we’re excited to determine one world streaming model within the broad-pay phase that can draw on the sheer breadth and depth of the ViacomCBS portfolio to supply a unprecedented assortment of content material for everybody to take pleasure in.”

Among the many new exhibits within the works for the streaming platform is one other reboot of The Recreation, the Mara Brock Akil comedy spinoff of Girlfriends that final aired on BET from 2011 to 2015. Lioness, a CIA drama collection by Taylor Sheridan, and The Supply, a scripted 10-episode restricted collection primarily based off of Francis Ford Coppola’s The Godfather.

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Other than new programming, Paramount Plus can even provide a library of exhibits from ViacomCBS’ networks, together with BET, CBS, Comedy Central, MTV Nickelodeon and extra. BET, Comedy Central and different imprints can even produce unique collection for Paramount Plus.

“The response from customers in simply the early weeks of the service’s growth already illustrates the large alternative forward of us in bringing these phenomenal ViacomCBS manufacturers collectively in a single premium streaming residence underneath the brand new Paramount Plus identify,” stated Marc DeBevoise, chief digital officer of ViacomCBS and president-CEO of ViacomCBS Digital, in keeping with Selection.

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