Def Jam Appoints Snoop Dogg As Executive Creative & Strategic Consultant
Written by 2DOPEBOYZ on June 7, 2021
Bear in mind when Jay-Z was president of Def Jam following his temporary retirement-slash-dissolution of Roc-A-Fella Information, and (actually) ran the label for a bit? This can be one of many imprint’s most formidable foray since then.
Def Jam has appointed Snoop Dogg as an Government Inventive and Strategic Marketing consultant, in a task that “will permit him to strategically work throughout the label’s government workforce and artist roster.” Specializing in A&R and artistic improvement, Snoop is becoming a member of Def Jam as “a senior strategic advisor.”
“We’re thrilled that the one and solely Snoop Dogg is bringing his deep trade expertise, robust relationships, boundless creativity and infectious power to Def Jam,” mentioned Common Music Group Chairman and CEO Sir Lucian Grainge mentioned in an announcement.
Hm. That is… fascinating? I imply, it’s completely sudden, however he might deliver one thing new to that label’s proverbial desk. Regardless, this can be a huge step for the rapper, and congrats are due.