Drake Invests in Faux-Chicken Maker Daring Foods

Written by on May 19, 2021

Drake desires a chunk of the fake meat enterprise.

The rapper has invested in Daring Meals Inc., a producer of plant-based hen, in accordance with Bloomberg. The Los Angeles-based firm has raised $40 million in collection B funding from traders together with Drake.

The brand new funds will assist Daring triple its retail distribution, which already contains Kroger and Costco, to over 4,500 U.S. shops this yr.

The fake meat enterprise is seeing a growth. Hen is the most well-liked meat within the U.S., whereas the worldwide plant-based hen class is projected to succeed in $eight billion by 2030, in accordance with Future Market Insights.

Daring was based with the aim of eradicating hen from the meals system by creating “100% plant-based hen that appears, cooks and tastes identical to the animal-based counterpart.” Along with selling a more healthy life, Daring cites that over 9 billion chickens annually are killed for human consumption.

Drake, who has stated he’s a vegetarian, is the most recent superstar to again fake meat. JAY-Z has invested in plant-based meat model Unimaginable Meals in addition to Vegan cookie model Partake Meals.

That is the most recent enterprise transfer for Drake, who not too long ago launched a line of candles with Higher World Perfume Home, calling it a “true ardour challenge.”

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