dwayne-the-rock-johnson-tequila-teremana-legacy

Written by on September 24, 2020

Dwayne “The Rock” Johnson’s nwo tequila model, Teremana, launched in March and it’s already turn out to be extraordinarily common. It was a ardour mission that’s was an thrilling new enterprise. Talking to PEOPLE, Johnson went in deep on the story behind the tequila, the method of creating it, and what he desires to do with the model long run. 

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The COVID-19 pandemic slowed down the best way that the world operates, limiting journey, restricting leisure time activities, and impacting the best way that folks earn a dwelling in all places. With the launch of Teremana, Johnson needed to assist with this horrible state of affairs in any means that he may. “I checked out this as a possibility to create a tequila expertise that brings folks collectively in good occasions, not-so-good occasions and the whole lot in between,” he instructed PEOPLE. 

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Teremana didn’t simply come up in Johnson’s head overnight. He developed the tequila over the course of a number of years and a number of journeys to Jalisco, Mexico. “I felt like to ensure that the model to have legit longevity, I needed to study and take up the tequila enterprise and historical past from day one, going to Mexico and spending time with the households who’ve been within the business for generations,” he mentioned. “We went by way of 113 distillations earlier than we perfected it.”

The actor/producer and former wrestler has long-lasting plans for the tequila that he additionally reveals to PEOPLE, declaring that it’s going to be part of his household for generations. “Teremana is a legacy model for me,” he mentioned “I’m going to work extraordinarily arduous to not solely ship legacy to our shoppers but additionally I need to go on this legacy to my kids.”


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