How Swizz Beatz And Timbaland Are Helping Black Music Fans Feel Less Alone

Written by on April 2, 2020

I bought wine drunk on my own on Wednesday evening listening to Scott Storch and Mannie Contemporary go face to face on Instagram Reside. I used to be dancing within the kitchen of my Brooklyn condo, however you couldn’t inform me I wasn’t 9 years outdated nodding and singing alongside whereas using shotgun, because the bass in my older brother’s Chevy Cavalier shook the streets of Dayton, Ohio, when Mannie performed “Challenge Bitch.” 

For 20 rounds, the 2 music producers went forwards and backwards taking part in the hits from my childhood. The songs felt particularly timeless proper now as we’re social distancing throughout a worldwide pandemic. Every spherical felt like a sonic salve for my nervousness. With greater than 200,000 folks watching alongside, together with a number of the most influential artists in hip-hop and R&B, I didn’t really feel so alone. 

Via a sequence of IG Reside faceoffs, producers and songwriters have been giving us premium content material totally free. They’re providing the proper shit-talking, reminiscing, feel-good time ― an pressing and mandatory journey down reminiscence lane throughout very unsure occasions. These reside battles have been a celebration of hip-hop tradition and the individuals who breathe life into it. They take us again to that point we imitated a beat on the lunch desk whereas singing our favourite hits with our buddies or that point we threw it again slightly too onerous on the school home get together the place the partitions have been sweating as onerous as we have been. These classes have been a celebration of the followers who maintain the tradition fueled, the multi-generations of artists we all know and love, and all these behind the scenes whose genius typically goes unsung. 

Swizz Beatz and Timbaland kicked off my new favourite quarantine exercise on March 24 when the 2 tremendous producers took their long-standing pleasant feud to Instagram. That first evening on IG Reside, viewers bought an unique have a look at two masterminds leaning into the aggressive roots of hip-hop and taking part in their greatest information. In the meantime, the viewers bought to observe and remark alongside people like Diddy, Jermaine Dupri, FunkMaster Flex, Jay Electronica, Widespread and extra. 

After that first profitable evening, the duo determined to curate a battle sequence for different producers and songwriters. Since then, we’ve seen Boi-1da go toe to toe with Hit-Boy and every drop new music, an inebriated Sean Garrett battle The-Dream on a chaotic Saturday evening, a grown and attractive Sunday evening with the sounds of Ne-Yo and Johntá Austin, and a duel of north vs. south with Scott Storch and Mannie Contemporary. 

Of us on Twitter have been calling for Pharrell, Missy Elliott, Rodney “Darkchild” Jerkins, Dr. Dre, Kandi Burress and Jermaine Dupri to take the stage for upcoming battles. On Saturday, Lil Jon and T-Ache will face off.

Swizz shared a submit on Instagram letting the world know that this sequence is for us, by us. He stated that he and Tim got here up with the idea about three and a half years in the past however the thought is simply now coming to fruition. 

“We got here up with this idea for the folks behind the scenes to get their notoriety and to get their flowers whereas they’re residing,” he stated in a video, noting that the producers who’ve battled are lastly getting credit score from those that could not have identified about them or their work. 

“This isn’t a play-around factor,” he continued. “The tradition vultures, I see y’all lurking. This isn’t like a TikTok the place you’ll be able to simply do a fast factor. That is formal. We put curation into this. We had three Madison Sq. Gardens crammed up tonight.”

These moments have been one of many few silver linings for lots of us within the midst of social distancing. Whether or not this mandatory candy slice of escapism has transported you to the primary time you heard your favourite membership bop otherwise you’re simply having fun with watching hip-hop and R&B heavyweights make historical past and assist evolve how we respect and protect these genres, revisiting a number of the greatest in Black music has introduced a whole lot of 1000’s pleasure over the previous couple of weeks. 

Platforms like Tidal and The Aux DJ have even began sharing playlists so people can relive the curated battles between units. 

Debating who’s received every battle has been enjoyable. However I’m not gonna lie. As corny because it sounds, I really feel like all of us witnessing the most effective producers and songwriters duke it out reside are the largest winners of all.

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