Jeezy Says Atlantic Wouldn’t Let Him Sign Nipsey Hussle Because of Rick Ross

Written by on July 28, 2020

Nipsey Hussle virtually signed to Atlantic Information beneath Jeezy.

The Atlanta rap veteran revealed that he tried to signal the late Crenshaw rapper to the label throughout his tenure as senior vice chairman of A&R. In an interview with T.I.’s “ExpediTIously” podcast, Jeezy claimed that he was near getting the deal performed however it was thwarted due to his points with Rick Ross.

Jeezy, who was appointed SVP of A&R at Atlantic in 2012, recalled a cellphone name he had with Warner Music Group’s then-CEO Lyor Cohen, who advised him that he couldn’t signal Nipsey due to his beef with Ross, whose Maybach Music Group was beneath WMG.

“He says to me, ‘Jeezy, I do know you virtually received this Nipsey deal performed. I wish to do it for you, however the issue is…’” he mentioned whereas quoting Lyor.

“‘Ross has curiosity in Nipsey as effectively, so I can’t allow you to signal Nipsey to the label since you and Ross are usually not seeing eye to eye. You guys are usually not getting alongside proper now so I really feel it will be unfair to allow you to signal him to the label.’”

Nevertheless, a number of months later, Jeezy mentioned Nipsey signed to Atlantic with out his data. “Just a few months go by, them took Nipsey again over there and he signed him behind my again. I don’t even know he’s signed to Atlantic Information.”

He later met with Nipsey, who advised him that he had been signed to Atlantic for “like 4 months” however was ready to make the official announcement alongside his album Victory Lap. In 2017, Nipsey introduced a three way partnership with Atlantic, which included a multi-album deal and partnership along with his All Cash In imprint.

“It took him virtually a 12 months to drop Victory Lap, so he held the data for an entire 12 months,” mentioned Jeezy. “However they went proper again behind me and signed Nipsey however advised me I couldn’t signal Nipsey as a result of me and Ross was not seeing eye to eye.”

Jeezy mentioned he realized a lesson from that have and realized how his private beef was getting in the way in which of enterprise. “And I simply keep in mind then the facility that we give them after we ain’t on the identical web page,” he added.

Elsewhere within the interview, Jeezy and Tip additionally mirrored on resolving their long-running feud with Gucci Mane. “It gotta actually be a convo,” mentioned Jeezy. “It’s been a long time.”

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