Netflix Apologizes After Marketing Of French Film 'Cuties' Is Seen As Sexualizing Children

Written by on August 20, 2020

Netflix issued an apology on Thursday for its advertising of “Cuties,” a French movie that has been criticized as sexualizing underage women. 

The movie, a coming-of-age film by French-Senegalese filmmaker Maïmouna Doucouré, received an award for steering on the Sundance Movie Competition in January and will probably be launched internationally by Netflix on Sept. 9.

Specializing in an 11-year-old Senegalese immigrant who turns into invested in a risqué dance crew as a method of escaping a strict, non secular house life, the movie was described by The Hollywood Reporter as establishing a “vital view of a tradition that steers impressionable younger women towards the hyper-sexualization of their our bodies.” It has acquired each constructive and unfavourable opinions, with reward given to its appearing and criticism of its plot and pacing, and in interviews, Doucouré has defined that her intent was to analyze the thought of femininity and criticize the impact that sexualized social media imagery can have on kids. 

The movie, nonetheless, has sparked outcry throughout social media after its promotional supplies had been launched Tuesday, with quite a few voices criticizing the movie’s poster and its description on the streaming service: “Amy, 11, turns into fascinated with a twerking dance crew. Hoping to hitch them, she begins to discover her femininity, defying her household’s traditions.”

As of Thursday, a number of petitions asking Netflix to recall “Cuties” emerged on, with one which had gathered greater than 100,000 signatures calling the film “little one pornography.” The Mother and father Tv Council, a conservative watchdog group, additionally requested the streaming service to take away “Cuties,” grouping it with movies together with “365 days,” a Polish thriller that has been accused of selling kidnapping and rape. And in an sudden flip of occasions, the nameless picture board 4chan ― usually recognized for trolling and organizing harassment campaigns ― allegedly banned customers from posting imagery from the movie.

Netflix introduced on Thursday that the corporate was “deeply sorry for the inappropriate paintings,” arguing that it didn’t symbolize the film’s intent. The movie acquired a brand new poster and an up to date description that claims: “Eleven-year-old Amy begins to insurgent in opposition to her conservative household’s traditions when she turns into fascinated with a free-spirited dance crew.” 

Within the aftermath of Netflix’s apology, others identified that the corporate’s advertising was guilty, because the authentic French launch of the movie ― often called “Mignonnes,” which roughly correlates with the English title ― acquired a really totally different poster, with nary a twerk in sight. They argued that the movie was being taken out of context and that its promotion had been inappropriate. 

British columnist and director Daniellé Scott-Haughton, who usually writes about race, agreed with this interpretation. She denounced these with knee-jerk reactions who would “relatively jeopardize the livelihood of a Black girl than [do] some research” and shared a video of Doucouré explaining her intentions with the movie.

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