Reebok Ends CrossFit Partnership After CEO's George Floyd Tweet
Written by B87FM on June 8, 2020
George Floyd was murdered by Minneapolis police about two weeks in the past and his loss of life has sparked protests all throughout the US. It’s clear that folks need actual change and it looks like the demonstrations have been working. Whereas this can be true, there are nonetheless many on the market who disagree with the protests and assume the George Floyd response has been overblown. CrossFit CEO Greg Glassman appears to comply with this specific line of considering as just lately, he dismissed the Floyd dialog as “FLOYD-19.”
After all, Glassman was saying this in reference to COVID-19. The CrossFit CEO thinks that COVID-19 has been overblown by the media and by saying “FLOYD-19,” he takes yet one more dismissive tone. These feedback landed Glassman in fairly a little bit of scorching water and just lately, Reebok revealed that it might be withdrawing its sponsorship of future CrossFit occasions.
“Lately, now we have been in discussions concerning a brand new settlement, nonetheless, in mild of current occasions, now we have made the choice to finish our partnership with CrossFit HQ,” Reebok defined in a assertion. “We are going to fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Video games rivals, followers and the group.”
This can be a vital transfer as Reebok and CrossFit have been synonymous with one another over time. Regardless, Reebok is taking an enormous stand right here and it is fairly commendable.