Rolling Loud California: Has Festival Culture Permanently Changed Following Astroworld?

Written by on December 15, 2021

It’s an unstated understanding amongst common festivalgoers that when attending an occasion, there will probably be a sure stage of organized chaos. At many festivals, there are a choose variety of attendees that band collectively to care for each other. If somebody falls within the pit, you be certain that they’re up and out of hurt’s method as rapidly as attainable. If somebody seems faint or ailing, if you cannot assist them, you discover a workers member or safety official that may. For essentially the most half, there’s a camaraderie that exists within the competition world, however Astroworld has completely shifted how the trade approaches occasions of this magnitude and it could have trickled all the way down to how attendees work together with each other, as nicely.

Rolling Loud is the world’s largest Hip Hop competition and followers stay up for it annually. From coast to coast, the manufacturing workforce gathers dozens of artists, from the highest of the charts to the hopefuls who vie for his or her spot in Hip Hop’s elite class. This yr, Rolling Loud California in Los Angeles hosted acts together with Future, J. Cole, Lil Yachty, DaBaby, Child Cudi, Moneybagg Yo, Playboi Carti, Jack Harlow, Lil Durk, Bia, Rico Nasty, Chris Brown, NLE Choppa, Soulja Boy, and lots of extra. Though followers had been excited concerning the three-day occasion, new guidelines had been carried out resulting from Astroworld, and the burden of that concern was felt with every efficiency.

J. Cole
J. Cole at Rolling Loud California — Photograph shot for HNHH by @sophiajuliette

Forward of the present, Rolling Loud introduced that attendees underneath the age of 18 wouldn’t be admitted and the change did shift the vitality inside. Concertgoers weren’t confronted with youngsters or anybody underage, and total, that exact truth did not take away from the expertise. In truth, a number of people who I talked to whereas there felt extra relaxed in an adults-only surroundings. There have been no less than 4 stops earlier than being allowed to enter the Rolling Loud competition grounds on the NOS Occasions Heart in San Bernadino, from bag checks to COVID-testing stations, and by the point followers received inside, they had been strapped with no less than three wristbands, if no more.

Saturday’s present was filled with a surprising lineup that hosted an viewers of hundreds for every stage—the Ciroc Stage, the Punx Stage, and the Energy 106 Stage—and every artist, for essentially the most half, arrived and exited on time. 

I caught the competition within the night, as I wished to see the change in dynamic as evening fell and as drinks began to movement, whereas the extra outstanding artists started to take to the stage. Animé gave a rousing efficiency that included his hit “Caroline,” a favourite that has taken over TikTok. Followers sang it out on the high of their lungs, and whereas it was clear that everybody loved Animé’s providing, there was nonetheless a gradual calm within the crowd.

The response to Key Glock’s efficiency was related as the Younger Dolph tribute hosted Paper Route Empire artists together with Paper Route Woo and Snupe Bandz, in addition to O.T. Genasis. The Lengthy Seaside rapper gave his rendition of his 2015 hit “Minimize It” which hosted a characteristic from Dolph. The late Memphis rapper was honored all through as followers stood shouted out Dolph’s lyrics whereas holding their cellphones to the sky to movie the efficiency in an nearly stillness of solidarity. Nothing was going to interrupt the tribute and nobody was going to attempt to.

The identical might be stated for the subsequent few performances that I caught, working from one stage to the subsequent. I used to be solely capable of see half of Tyga’s present that included twerking dancers, however even then, his get together anthems had followers singing alongside and sometimes leaping up and down, however not getting out of hand. Jack Harlow gave his screaming followers his breakout smash “What’s Poppin'” and praised Lil Nas X earlier than belting out his bars on “Trade Child.” The chilly climate did not maintain girls from sitting on their pals’ shoulders in an effort to get the rapper’s consideration, however as soon as once more, individuals knew to maintain issues underneath management.

Jack Harlow
Jack Harlow at Rolling Loud California 2021 —  Photograph shot for HNHH by @sophiajuliette

Followers flocked in droves forward of Chris Brown taking to the stage, and as soon as he arrived, a powerful roar might be felt to the core. He delivered a number of of his favorites with the assistance of company Tyga and Yung Bleu. Followers acquired “Loyal,” Dueces,” “With You,” “Go Loopy,” and the Drake-assisted “No Steerage.” Everybody sang alongside, some with their telephones within the air, and Brown confirmed off his fancy footwork with the assistance of his background dancers. 

J. Cole is undeniably an exceptional performer and when the Dreamville icon took to the stage, there wasn’t a second once you could not hear followers rapping alongside to his rhymes. Hearth blazed behind him as he shared that this is able to be his final reside present for a while, and the very thought elevated the vitality of the viewers, but the hundreds of followers watched on with care, ensuring to completely take part with out disrupting the vitality.

Evenings at festivals are a a lot totally different ballgame than daytime actions, as a lot of you might know. Folks appear much less inhibited and sometimes, these late-night hours are the time when fireworks erupt within the sky as moshpits take over, regardless if a track requires such habits. Folks get sweaty and wild and sometimes, it may make for a great time. Whereas Rolling Loud California was a hit and was capable of maintain the peace, many individuals that I randomly spoke to had been uncertain if this is able to be the continued social temperature of Rolling Loud, and festivals usually, following Astroworld.

Tyga, Chris Brown
Tyga, Chris Brown at Rolling Loud California 2021 —  Photograph shot for HNHH by @sophiajuliette

Wherever I went, individuals had been making room for each other within the viewers. There was no shoving or pushing, or battle usually. For many who stay up for letting out aggression at exhibits like this, time will solely inform if that surroundings will return, however most do not appear to need it. After seeing the destruction that may happen if left unchecked, it’s unlikely it can. Rolling Loud artists themselves saved the “hyping the gang” to a minimal and none inspired followers to rage—no less than, not amongst people who I caught.

Ten individuals misplaced their lives at Astroworld and a whole bunch of others had been injured. Travis Scott has reportedly been hit with billions in lawsuits and he is discovering his enterprise partnerships easing to an finish. As a result of Rolling Loud California got here so quickly after Astroworld, audiences appeared to manage themselves for the better good of the present, however as soon as this time has handed, the query of whether or not or not that sense of calm will stay nonetheless looms.

Make sure that to additionally take a look at our picks for the Prime 5 Units At Rolling Loud California, in addition to our article, The Astroworld Tragedy & An Examination Of Mosh Pit Tradition In Hip-Hop.

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