Run The Jewels Drop “Ooh LA LA” Video

Written by on April 27, 2020

One of many few vibrant spots all through this darkish insanity we’re all residing in: we’re going to get a brand new mission from Run The Jewels quickly.

Earlier than their anticipated album (tentatively dubbed RTJ4) arrives, Killer Mike and El-Producto share a clip for his or her current single “Ooh LA LA” with DJ Premier and Greg Good.”We shot this video just a few weeks earlier than the pandemic hit with no clue as to what the longer term held. the truth that we bought the possibility to do it’s rattling close to miraculous in hindsight,” Run The Jewels mentioned. “In conceptualizing the video with our mates Brian and Vanessa Beletic we imagined the world on the day that the age previous battle of sophistication was lastly over. A day that humanity, empathy, and group had been victorious over the forces that might separate us based mostly on arbitrary techniques created by man.

“This video is a fantasy of waking up on a day that there isn’t any financial system, no dividing line, no false assemble to inform our fellow man that they’re much less or greater than anybody else,” they proceed. “Not that persons are with out however that the entire that means of cash has vanished. That we now have one way or the other solved our self created caste system and may now begin recent with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the get together we all know would pop off.”

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