Travis Scott Announces PlayStation Partnership

Written by on October 23, 2020

Travis Scott is bringing his skills to PlayStation.

Following his profitable partnership with McDonald’s, the “Franchise” rapper has joined the Sony PlayStation household as a strategic artistic companion. In his new function, Travis and his Cactus Jack model will collaborate with Sony to provide modern tasks.

“Travis is an artist who’s extremely modern, always shocking, and continues to push boundaries, very very similar to the PlayStation model – so we expect it is a good match,” mentioned Eric Lempel, Senior Vice President, PlayStation Worldwide Advertising. “After we launched into this collaboration, an important factor was to maintain it as open as doable, to permit area to discover fascinating, artistic concepts.”

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As a fan of the model, Travis brings his information and reminiscences about PlayStation and its video games. “I’m actually wanting ahead to having the ability to showcase all the pieces that Cactus Jack has labored on with Sony and the PlayStation staff,” added Travis. “Most significantly I’m excited to see how the PlayStation followers and household reply, and I stay up for working some video games with all people very quickly!”

To kick off the partnership, PlayStation has launched a video starring Travis and a number of the key those who labored on the upcoming PlayStation 5 console, which launches Nov. 12. Within the black-and-white clip, the PS5 staff is seen decked out in Cactus Jack T-shirts and sneakers. Travis then pushes the buttons on his PS5 controller earlier than your entire room begins to shake. Followers additionally observed that he’s sporting an unreleased pair of Jordan 1 Lows along with his signature backwards Swoosh emblem and PlayStation’s emblem on the heel.

Travis has confirmed to be massive enterprise for manufacturers. He beforehand partnered with Nike, Fortnite, and McDonald’s on profitable offers. His Travis Scott Meal at McDonald’s was so widespread that franchisees reported provide shortages attributable to overwhelming demand.

In the meantime, Travis continues to work on his highly-anticipated album Utopia, which is reportedly due in 2021.

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