Travis Scott Earned Over $100 Million This Year

Written by on December 1, 2020

Travis Scott made financial institution in 2020.

The Houston rapper is on monitor to herald greater than $100 million in earnings this yr, a supply in his camp tells Forbes. He amassed his fortune due to artistic company partnerships and branded merchandise, together with profitable offers with PlayStation, Fortnite, Normal Mills, and McDonald’s.

The 28-year-old, who covers the journal’s 30 Below 30 difficulty, earned not less than $5 million from his endorsement take care of the fast-food big and one other $15 million from gross sales of his Cactus Jack x McDonald’s merchandise, together with T-shirts, hoodies, blankets, and even a McNugget-shaped physique pillow.

Moreover, Scott is estimated to earn over $20 million from his PlayStation partnership (which can embrace a co-branded console and even a recreation designed by Scott) and round $10 million from his Nike deal and Cactus Jack kicks, which now outperform Kanye West’s Yeezys at a much smaller quantity.

“That places him within the higher echelon of pitchmen, by way of each revenue and inventive influence,” writes Forbes. “With out possession, although, he’s not wealthy, simply very well-paid.”

Along with releasing his album Utopia in 2021, Scott is gearing as much as launch his strawberry-flavored Cacti exhausting seltzer, which might be seen in his video for “Franchise.”

And that is solely the start. “Proper now,” Travis says, “we’re so locked in and we’re so formidable on the subsequent stage–to simply present folks what we will do.”

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