Tyler, the Creator Provides Soundtrack for Coca-Cola Commercial

Tyler, the Creator has stored a low profile over the previous yr, however he returns as a part of a brand new industrial for Coca-Cola.

The Grammy-winning rapper scored the music for the delicate drink large’s new marketing campaign “Open That Coca-Cola.” The 2-minute advert options individuals from all walks of life—from children at a nook retailer to a choir—who begin dancing and doing the Coca-Cola Kick Shuffle as soon as they open a bottle and take a sip of Coke. Tyler’s funky instrumental, together with drums and his personal vocals, offers the soundtrack to the feel-good spot.

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Taking to Twitter, the Golf Wang founder proudly shared his newest work. “mannnn thanks coca cola for reallll large love for the chance i used to be like ehh idk however then i fu**ing ran with it. commercials want appears like this, thanksssss,” tweeted Tyler, who additionally performed the flute.

Again in 2013, Tyler directed a controversial industrial for Pepsi-owned Mountain Dew, which was pulled for portraying racial stereotypes and making gentle of violence towards ladies. Nonetheless, he dismissed the criticism, telling Billboard, “There’s no sort of hate being portrayed in that murals in any respect.”