Gunna Expands His Fitness Empire With Under Armour Partnership

Gunna secured an international sportswear post connecting physical health, artistic direction and neighborhood engagement.

Rap star Gunna has moved well beyond music and has joined Under Armour as a global ambassador and P STAR creative director.

The partnership places him inside the creative operation while giving him an international role linked to fitness, wellness and community. Under Armour founder and CEO Kevin Plank said Gunna’s dedication to personal improvement made the relationship a natural fit.

“Gunna’s story is one of resilience, discipline and growth,” said Kevin Plank, Founder and CEO
of Under Armour in a statement. “His commitment to discipline, creativity, wellness and community extends far beyond music. He’s challenged himself to become his best version, and in the process, inspired thousands to do the same. Through his commitment to fitness, his run clubs and the community he’s built around movement and mental strength, he’s expanded what performance can look like. That’s exactly the kind of talent we believe in at Under Armour, and why this next chapter feels like a natural evolution in our relationship.”

As global ambassador, Gunna will represent Under Armour before an international audience.

Gunna said P STAR reflects the principles guiding his life and career.

“P-STAR is really an extension of how I live always evolving, staying disciplined, and pushing myself in every area of my life.”

Plank also highlighted Gunna’s run clubs and the community surrounding his interest in movement and mental strength.

Gunna previously starred in Under Armour’s We Are Football campaign and most recently
fronted the brand’s Bouncy Tee campaign alongside multi-platinum country artist Parker
McCollum. Beyond campaigns, Under Armour has supported Gunna’s mission to inspire the
next generation to “push the pace” through initiatives including the Wunna Run 5K series
during his recent global tour and Wunna Warriors, the artist’s grassroots 7-on-7 high school
football program.

Today’s announcement only marks the first chapter of the P-Star platform. There is more.

There will be the Wunna Run capsule in early 2027, extending the exclusive experience to the public for the first time. Then there will be the P-Star Lux in the of Summer 2027.

The agreement broadens Gunna’s professional reach, even though music remains the focus of his career.

Photos: Desmond K Ye (@desmondkye), used by permission of Under Armour

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